we are
At SUPERnatural⁺, we’re redefining hydration for peak performance. Born in Hong Kong’s heat and humidity, we help athletes and active individuals stay properly hydrated with science-backed formulas designed for real results.
we believe
Proper hydration is the foundation of peak performance and recovery. Too many people rely on sugary sports drinks that don’t truly hydrate them.
We are here to change that!
WE CREATED
Clean, high-performance hydration products with a SUPER-ELECTROLYTE content that tastes amazing with ZERO SUGAR —designed to fuel fitness, recovery, and an active lifestyle.
WE LIVE SUPERNATURAL
We are not just offering hydration; we are building a movement that educates, empowers, and connects people who are passionate about health and performance.
We want to help people live SUPERnatural⁺
meet the founder
Originally from Cape Town, Josh has always been active across various sports, later diving into endurance racing, including HYROX and trail running. Living in Hong Kong and Singapore, he witnessed Asia’s booming fitness scene but saw hydration products failing athletes—loaded with sugar or lacking electrolytes. Training in extreme humidity, he knew there had to be a better way.
Josh founded SUPERnatural⁺ to redefine performance hydration—delivering high-electrolyte, zero sugar solutions that fuel athletes properly.
As the brand expands across Asia, its mission remains clear:
To help people push their limits and build a thriving fitness community that lives SUPERnatural⁺.